Giveaways help your customers remember you. Do something for the environment with eco-promotional items.
Whether garden lover, self-sufficient, eco-activist or Fridays-for-Future supporter - more and more people value a careful and sustainable approach to nature. Clever companies are therefore consciously converting their merchandise and promotional gifts to eco. In this article, we want to explain how you can recognize an ecologically valuable promotional item and what types of sustainable promotional gifts there are.
Which promotional items are there as a sustainable alternative?
We have all certainly received various promotional items privately and professionally. Countless pens and pens with the company logo, rulers with the name of the supplier or USB sticks with the brand of the IT company. In most cases, companies invest the smallest possible budget in a large number of inexpensive giveaways that are distributed indiscriminately.
High-quality promotional gifts, on the other hand, are only offered to special customers and business partners and are intended to strengthen loy alty. Unfortunately, coffee-to-go cups, charging stations or practical multi-tools are only rarely made really sustainably.
The good old linen bag with advertising print on the other hand is the archetypal form of a sustainable and yet inexpensive giveaway. Everyone collects these reusable bags in the car, purse, bike bag or closet. Because a small, simple bag made of linen, jute or other materials is always a practical companion. You can give friends the tomatoes you have picked yourself, do a little shopping and always wash the bags when they get dirty.
Ballpoint pens, fair trade gym bags, coffee mugs or USB sticks are now also available as promotional items in a sustainable version. Promotional items with an ecological touch are more likely to appeal to a clearly defined target group than plastic that is used pointlessly.
Eco promotional items in the office
If you want to avoid plastic, luckily you don't have to do without the ballpoint pen as a giveaway. As an alternative toPlastic casing there are now many materials that are significantly more ecological:
- Bamboo pen
- Ballpoint pen with a recycled paper barrel
- Recycled Plastic Pens
- Wheat Straw Plastic Pens
You have to calculate different prices for the different models per piece, although most models look much more sustainable from a distance. There are now whole writing sets consisting of bamboo pens, a wooden power bank and ecological sticky notes. With just one gift, the entire desk looks a lot more ecological in a flash.
Today, companies should think carefully about whether disposable items really still have a positive effect. Because cheap and superfluous items often only ensure that the mountains of garbage around the world get bigger and the oceans get polluted.
People in the office need mugs for hot drinks. There are cups and mugs that use 90 percent less electricity to produce than ordinary ceramic and porcelain mugs. On top of being recyclable, office employees enjoy a good feeling with every sip.
Instead of wrapping the snack in aluminum or plastic foil for the breakfast break, employees can benefit from a reusable snack box. Instead of plastic, ecological alternatives such as organic sugar cane are also available here. Also perfect for on the go: Glass drinking bottles, which often even have a thermal effect. Working people can never have enough reusable coffee-to-go cups. These are a great alternative to disposable cups and will become a household staple in no time.
Promotional items for garden lovers
If gardening, gardening or growing vegetables play a role in the target group, ecological promotional items can be a clever idea. Sturdy gardening gloves made of ecological materials, linen bags of all shapes and storage options offer enough space for an advertising imprint and often offer the customer added value.
Compost bags made from recycled paper as an alternative to plastic bags are also an excellent way of making a positive impression on customers. If you want to please your customers all year round, you can also collect points with a garden calendar. Here there is even the possibility of taking a permanent place in everyday life. The calendar should be made of recycled paper and tips and tricks aroundsupply the gardening.
As a cheap giveaway seed sachets are a sustainable and ecological alternative. To protect the bees, a seed mixture for flowers, for example, can simply be scattered in your own garden or on a meadow. A mixture of herbs for your own raised bed is also a wonderful way to turn a giveaway into a gift that creates a bond.
More and more people are trying to avoid plastic bags when harvesting their own vegetables or fruit, but also when buying groceries. Here, printed fruit and vegetable bags can be a great gift that is used again and again and offers the customer added value.
Sustainability in the bathroom
Towels made from organic cotton always have the chance to get a permanent place with the customer. Whether it's a large sauna towel or a small kitchen towel - hardly anyone doesn't need towels.
An ecological toothbrush made of bamboo, a small wicker basket with solid soap or a cosmetic bag for on the go - even small changes in the material ensure more sustainability and increase customer loy alty.
The possibilities are enormous and there is a suitable gift for every target group. Ideally, their sustainable touch is self-explanatory. Otherwise, you have to actively point out why the product is environmentally friendly. You can also make friends and acquaintances happy with homemade items from your own garden.